The landscape is complicated as enterprises move more data and business processes to public and private clouds.
•Big Interaction Data: This emerging force consists of social media data from Facebook,Twitter, LinkedIn, and other sources. It includes call detail records (CDRs), device and sensor information, GPS and geolocational mapping data, large image files through Manage File
Transfer, Web text and clickstream data, scientific information, emails, and more.
As Big Data comes into focus, it’s capturing the attention of CIOs, VPs of information management (IM), enterprise architects, line-of-business owners, and business executives who recognize the vital role that data plays in performance.
according to a 2011 Gartner survey of CEOs and senior executives.7 Big Data is relevant to virtually every industry:
•Consumer industries: From retail to travel and hospitality, organizations can capture Facebook posts, Twitter tweets, YouTube videos, blog commentary, and other social media content to better understand, sell to, and service customers, manage brand reputation, and leverage wordof- mouth marketing.
•Financial services: Banks, insurers, brokerages, and diversified financial services companies are looking to Big Data integration and analytics to better attract and retain customers and enable targeted cross-sell, as well as strengthen fraud detection, risk management, and compliance by applying analytics to Big Data.
•Public sector: Federal Networking and Information Technology Research and Development (NITRD) working group announced the Designing a Digital Future report. The report declared that “every federal agency needs a Big Data strategy,” supporting science, medicine, commerce, national security, and other areas; state and local agencies are coping with similar increases in data volumes in such diverse areas as environmental reviews, counter terrorism and constituent relations.
•Manufacturing and supply chain: Managing large real-time flows of radio frequency identification (RFID) data can help companies optimize logistics, inventory, and production while swiftly pinpointing manufacturing defects; GPS and mapping data can streamline supplychain efficiency.
•E-commerce: Harnessing enormous quantities of B2B and B2C clickstream, text, and image data and integrating them with transactional data (such as customer profiles) can improve e-commerce efficiency and precision while enabling a seamless customer experience across multiple channels.
•Healthcare: The industry’s transition to electronic medical records and sharing of medical research data among entities is generating vast data volumes and posing acute data management challenges; biotech and pharmaceutical firms are focusing on Big Data in suchareas as genomic research and drug discovery.
•Telecommunications: Ceaseless streams of CDRs, text messages, and mobile Web access both jeopardize telco profitability and offer opportunities for network optimization. Firms are looking to Big Data for insights to tune product and service delivery to fast-changing customer demands using social network analysis and influence maps.
According to Gartner, “CEO Advisory: ‘Big Data’ Equals Big Opportunity,” March 31, 2011.
Article Big Data Unleashed: Turning Big Data into Big Opportunities with the Informatica Platform Overcoming the Obstacles of Existing Data Infrastructures Traditional approaches to managing data are insufficient to deliver the value of business insight from Big Data sources. The growth of Big Data stands to exacerbate pain points that many enterprises suffer in their information management practices:
•Lack of business/IT agility The IM organization is perceived as too slow and too expensive in delivering solutions that the business needs for data-driven initiatives and decision making.
•Compromised business performance IM constantly deals with complaints from business users about the timeliness, reliability, and accuracy of data while lacking standards to ensure enterprise-wide data quality.
•Over reliance on IM The business has limited abilities to directly access the information it needs, requiring time-consuming involvement of IM and introducing delays into critical business processes.
•High costs and complexity The enterprise suffers escalating costs due to data growth and application sprawl, as well as degradation of systems performance, leaving it poorly positioned for the Big Data onslaught.
•Delays and IT re-engineering Costly architectural rework is necessary when requirements change even slightly, with little reuse of data integration logic across projects and groups.
•Lost customer opportunities Sales and service lack a complete view of the customer, undercutting revenue generation and missing opportunities to leverage behavioral and social media data.
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